As you have all probably heard by now, Microsoft and Yahoo have merged the search portions of their companies online ventures.
The big question to all of us Niche Marketers is
“Is this good or bad news for us?”
The answer is that only time will tell. While I would be inclined to think that a more competitive venture against Google’s dominance can be nothing but positive, there is no way of telling how this will affect our business model.
I am hoping that the “MicroHoo” merger will cause Google (and obviously Microsoft/Yahoo) to be on the top of their respective games in the search industry. We have to all keep a cautiously optimistic look with this merger, and hope that neither company takes any huge action against affiliates in a “knee-jerk” type reaction. This has been a bit of an issue lately, with Google giving a big “G-Slap” to many “Review-style affiliate sites”.
As I said, only time will tell if this merger will be a positive or negative for us Niche Marketers. Be sure to keep a close eye on all developments, and try to roll with the trends in keeping your visitors pouring in!
Have any other information about this merger or its implications? Please comment below!
Article by Tyler Jonsson
Tyler is the author of The Niche Store Journey and has written 64 posts here on the blog. Please feel free to contact Tyler with any questions or comments!
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